RCS Real Estate Advisors, a premier retail real estate advisor, today announced its selection to drive the next stage of growth for Perfumania & Fragrance Outlet, an influential force within the retail perfume sector, renowned for its extensive portfolio of more than 219 stores across the U.S. This strategic collaboration, under the guidance of RCS, is poised to propel the two brands into a new era of streamlined real estate management, expansion and innovation.
While the two brands have traditionally thrived in outlet centers under the Perfumania & Fragrance Outlet banner, the retailer has tasked RCS with securing new store locations in high-traffic malls and other full-priced properties that include elevated shopping venues. This strategic shift will enhance the shopping experience by offering authentic designer and proprietary fragrances and accessories in premium mall locations that offer customers convenience and proximity to complementary retailers.
“RCS is proud to serve as the driving force behind Perfumania & Fragrance Outlet’s new retail real estate strategy,” said Ivan Friedman, President and CEO of RCS Real Estate Advisors. “By leveraging our real estate management prowess and the brands’ boutique perfume industry dominance, we’ve created a synergy that positions them for tremendous success. RCS’s depth of industry knowledge and long-standing relationships with major retail property owners will ensure Perfumania & Fragrance Outlet are primed for significant future growth.”
RCS will serve as Perfumania & Fragrance Outlet’s outsourced real estate department to streamline and enhance various aspects of both brands’ retail portfolios. The firm will handle lease renewals, new leasing opportunities and address any day-to-day real estate issues on behalf of the two brands.
“Perfumania & Fragrance Outlet’s partnership with RCS signifies a strategic leap forward and a testament to our business’s growth and maturity,” said Bill Aisenberg, CFO at the two brands. “With RCS serving as our dedicated outsourced real estate department, we’re primed for expansion and to increase efficiencies related to the management of our retail real estate assets. This collaboration will be critical for expediting our long-term expansion plans.”
To learn more about RCS Real Estate Advisors, visit: www.rcsrealestate.com.
About RCS Real Estate Advisors
Founded in 1981, RCS Real Estate Advisors (RCS) is a leading national retail real estate advisory firm that provides innovative, tenant-centric solutions for complex real estate challenges. RCS’s team of industry veterans use their in-depth retail knowledge and experience to fight tenaciously for their clients’ long-term success. RCS maximizes returns and protects its clients from entering into bad agreements, with a deal-structure mindset rooted in a forward-looking, risk-averse approach. The firm specializes in reducing occupancy costs, restructuring leases and expanding physical footprints.
RCS excels at identifying and exploiting investment and expansion opportunities because it sees the world through retailers’ eyes. For more than four decades, retailers have trusted RCS to strike the best, most favorable lease terms, preserve profitable locations, select the best sites for expansion and growth, and monetize real estate. For more information, visit: https://www.rcsrealestate.com/about-us/
About Perfumania & Fragrance Outlet
Headquartered in Miramar, FL, Perfumania & Fragrance Outlet are industry leaders in the sale of authentic designer and proprietary fragrances and related accessories. The brands operate over 219 retail stores across 38 states under the Perfumania & Fragrance outlet banners, as well as related ecommerce websites. The Company’s stores offer a broad assortment of 2,000+ SKUs, including hard-to-find and limited production fragrances. For more information, please visit one of their websites at perfumania.com or fragranceoutlet.com.
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