RCS Real Estate Advisors was retained by international fitness brand PureGym to accelerate the North American expansion of its Pure Fitness brand.
RCS developed and executed a comprehensive market entry and growth strategy, including franchise development, site selection and lease negotiation support. Leveraging deep industry knowledge and local market insights, RCS identified high-opportunity locations, secured favorable lease terms and connected Pure Fitness with qualified franchise partners to build brand momentum across the U.S. and Canada.
Building on the strength of this partnership, RCS was again engaged to support PureGym’s bid to acquire Blink Fitness, serving as the company’s real estate advisor during the court-supervised auction process. As a result, PureGym acquired a significant portion of Blink’s footprint in key East Coast markets.
As PureGym’s trusted advisor, RCS is focused on building on the scale achieved by the Blink acquisition and redefining value-driven fitness experiences for communities throughout North America.