Since 2018, RCS Real Estate Advisors has served as the full-service, outsourced real estate department for Lids – the premier retailer of licensed sports apparel and headwear – following its acquisition by Ames Watson.
Since the acquisition, RCS has led all aspects of Lids’ North American real estate operations, drastically aligning occupancy costs with store performance. Following the retail disruptions of 2020, RCS collaborated closely with landlords to right-size Lids’ real estate footprint, ensuring occupancy costs remained in step with evolving market conditions and store-level performance. This proactive strategy has supported greater operational efficiencies across Lids’ expanding portfolio of more than 1,200 locations.
Beyond the flagship Lids brand, RCS supports the expansion and operations of numerous specialty storefronts under the Hat World, Inc. umbrella, including the NBA Store, Yankee Clubhouse, Dodgers Clubhouse and international brands like Paris Saint-Germain.
Today, RCS remains Lids’ trusted real estate partner, guiding the company through complex lease negotiations, securing high-profile retail locations and driving expansion through new store openings aligned with major sports leagues and global events.