RCS Real Estate Advisors Drives True Religion’s Expansion with Four New Store Openings

Jun 10 2025

RCS Real Estate Advisors, a leading national retail real estate advisory firm specializing in store growth and portfolio optimization, helped True Religion open two new stores in April as part of the brand’s strategic growth plan. This phase of expansion included store openings at Fashion Show Mall in Las Vegas, NV, and Mall of Louisiana, Baton Rouge, LA.

“RCS is proud to support True Religion’s strategic expansion by identifying high-impact locations that align with the brand’s growth goals,” said Edward Coury, Sr. Managing Director at RCS Real Estate Advisors. “These new stores reflect the brand’s commitment to growing in markets where their customers are already engaged, representing another meaningful step forward to achieving True Religion’s long-term retail expansion strategy.”

True Religion’s new Las Vegas and Baton Rouge stores average 2000 square feet and offer a full product range for men, women and children. These locations feature the new store design with updated visual merchandising, including signature denim tables, inclusive half-body forms and lightbox displays that enhance the in-store experience.

True Religion will further expand on the East Coast with stores at Newport Centre in Jersey City, NJ, and Queens Center in Queens, NY. Together, the upcoming locations will more than double the store footprint in the greater NYC Metro area when they open Fall of 2025.

“We partnered with RCS to grow our physical store presence in markets where we see strong demand,” said Michael Buckley, CEO at True Religion. “Their deep industry knowledge and strategic guidance gave us confidence to move forward with these new locations.”

True Religion continues to focus on core markets with strong e-commerce sales with a high concentration of core customers, especially in premium full-price and outlet centers.

For over four decades, RCS Real Estate Advisors has helped retailers optimize their store portfolios and execute growth strategies tailored to their business needs. The firm partners with clients to identify the right locations, structure favorable leases and position brands for long-term success.

To learn more about RCS Real Estate Advisors, visit: www.rcsrealestate.com.

About RCS Real Estate Advisors

Founded in 1981, RCS Real Estate Advisors (RCS) is a leading national retail real estate advisory firm that provides innovative, tenant-centric solutions for complex real estate challenges. RCS’s team of industry veterans use their in-depth retail knowledge and experience to fight tenaciously for their clients’ long-term success. RCS maximizes returns and protects its clients from entering into bad agreements, with a deal-structure mindset rooted in a forward-looking, risk-averse approach. The firm specializes in reducing occupancy costs, restructuring leases, and expanding physical footprints.

RCS excels at identifying and exploiting investment and expansion opportunities because it sees the world through retailers’ eyes. For more than four decades, retailers have trusted RCS to strike the best, most favorable lease terms, preserve profitable locations, select the best sites for expansion and growth, and monetize real estate. For more information, visit: https://www.rcsrealestate.com/about-us/

About True Religion

In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at a two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for a style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high-quality, premium denim and sportswear for men, women, and kids.

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