NEW YORK, NY – June 7, 2018 – Ivan L. Friedman, president and CEO of RCS Real Estate Advisors, has seen his share of real estate cycles. Working on about 40 million square feet of retail per year, Friedman and his firm believe we are in the midst of a long-lasting cycle — but one that is far from the “retail apocalypse” we continue to hear about. This is also a time, Friedman contends, when retailers are looking at their footprints, determining whether they need less space and whether they’re happy with their rents as compared to their sales figures.

He believes this has led many retailers and landlords to have realistic conversations about the paradigm shift that has occurred in retail as brick-and-mortar stores face increasing competition from online shopping.

Click below to hear more from Friedman about retailer adaptation in today’s real estate cycle.

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