News and Events
Rolling Out the New Disney
Eileen Mitchell, executive VP of RCS Real Estate Advisors, and Paul Gainer, VP and general manager for Disney Store, North America, talk with Chain Store Age Senior Editor Katherine Field about the Disney Store real estate tactics now and going forward.
May 1, 2010 Chain Store Age Katherine Field
In launching its new store prototype as described in this month’s Chain Store Age cover story, Disney Store also identified a honed real estate strategy—one that foregoes quantity in favor of quality.
To help Disney maintain its focus on the right sites that support high store productivity, it has teamed with RCS Real Estate Advisors which, in tandem with Disney, manages new leases, renewals, amendments and market-by-market location strategies.