Specialty retailers' new concepts take aim at niche markets.
Jun 1, 2007 Retail Traffic
Cashmere for toddlers, handmade lotions and soaps from an agricultural cooperative in northern Israel and tuxedos for Gen-Y males are just a few of the new products retailers are designing new concepts around.
The retail industry has become so saturated with me-too concepts that new retailers, in order to succeed, need to have a laser focus on their market segment and open stores different from those already in the market.