News and Events
Five Tips for Retailers Facing a Tough Shopping Season
Sales in the months of November and December account for an estimated 20 to 40 percent of the average retailer's annual revenue.
Oct 9, 2007 California Executive
Given the dire predictions for the coming holiday shopping season, forward-thinking retailers are stepping it up a notch. Each retailer has its own unique set of challenges, and some regions of California are more economically viable than others, but the following five tips offer ways for retailers to survive and even thrive during the crucial holiday shopping season.